There’s two types of links through which you can promote your site with article marketing – internal links and external links. The links built inside a website is called internal links and that pointing to other sites are classified as external links.
Internal links
Internal links are found generally on the side or top of the website leading to other pages of the site, assisting the visitor to reach their desired page or section of the same page quickly. People have turn out to be so lazy these days that making navigational links relieves the visitor of the boring process of scrolling down long pages and makes them content by facilitating page jumps. But you may have the question, if these internal links contribute page rank? The answer will be yes. In all the pages, we have links to the home page which helps the reader to return to it again. This makes it easier for search engines to index your site according to the priority of the webpages.
If all the pages of your website are found by the search engine spiders, it’ll contribute a great deal to your page rank. Nevertheless, it doesn’t mean that your website need to have more number of pages. If you are presenting a page to your visitor, you should ensure that it was spidered by the search engines too. Especially, for sites that use a script-based navigation system, you should venture to put into action the internal linking techniques. This will also build the relevancy of a page to a keyword term.
External Links
External links that are build by using a proper article marketing strategy point to some other sites outside the domain and are more efficient than internal links in driving traffic to your site therefore improving page impressions that result in higher page rank in search engines and higher Alexa rating. Look at two similar competitive websites that have same popularity and same amount of content. There only variation is the quantity of external links. Now the site with more variety of external links will get a better ranking than the other in the search engines.
Instead of obtaining more number of external links from invaluable and useless sites, it is better to secure less number of links from sites that has good reputation. The worth of a site is determined by the uniqueness and originality of its content, its popularity and its page rank. When you site expands, external links begin to build immediately. But in the beginning you should put some efforts to build links by link exchange program, using internet marketing strategies, posting your site on website directories, social networking site, hubs and forums.